“Lots of people watch ‘reality TV’ shows and feel that, if they
got a chance, they could be successful and live their dream,”
Basil said.
“They feel that they have a talent but they might not have
the skill set necessary for success in the business world.
That’s where buying a franchise could help them because
they become part of a team and buy in to a brand and a
system.”
“With unemployment now rising, the prospect of working for
yourself is becoming more attractive, so increasing numbers
of people are exploring opportunities to buy a franchise.
If you choose your franchisor well, you should get a
great deal of support - through training, being
kept abreast of changes in relevant regulations
and so on - which should ease the burden of
starting your own business.”
Of course, there are pitfalls for the unwary - which Basil Plews explains, bringing all his
years of business experience to bear on the subject. His book even provides a handy
11-question aid-memoir questionnaire for potential franchisees to ask a franchisor.
The book contains a list of useful addresses of organisations supplying specialist services
to franchisees and well as a lengthy list of franchisors. However, its value lies in posing
searching questions not just about how to discover the business opportunities that a
particular franchise has to offer but also about the reader’s suitability and motivation to
take on a franchise - and make it successful.
